Decarbonizing the hardest to abate industries


Decarbonising heavy industry can turn the tide on climate change. Coordinated by UNIDO, the Industrial Deep Decarbonization Initiative (IDDI) is the largest and most diverse coalition of governments and private sector working to decarbonize some of the hardest to abate industries such steel, cement and concrete. In 2021 we helped IDDI come ‘to life’ and get ready for its launch at Glasgow’s COP26. We developed a set of explainer communications products that included a battery of key messages, a ppt presentation, a video, a factsheet and an infographic.


In 2022 ahead of the 13th Clean Energy Ministerial Meeting in Pittsburgh we created the Green Public Procurement Pledge campaign designed to inspire governments to commit to buying low and near-zero carbon emissions.

We also kickstarted the engagement with Engaging with mainstream and niche media has been a central part of our work with IDDI. This has involved ghost writing and publishing a number of opinion pieces on Climate Home News, GreenBiz, the WEF Agenda and IISD.


Fact sheets, reportS, Event support

Social cards

Branding and Media materials


Watch the explainer video: