Empowering women and girls
In 2015/16, Small World Stories researched, developed and implemented an online campaign to mark the 10-year anniversary of the Womanity Foundation. This involved engaging online audiences in what it takes to empower women and girls around the world.
Talking to Womanity’s partner’s in Afghanistan, Brazil, India, Palestine and Lebanon we shone a light of the need for quality education, voice and participation, protection from violence as well as employment.
Working in close collaboration with the Geneva-based Womanity team, we developed a campaign strategy that included a concerted series of infographics, alongside five short videos and content for twitter, facebook and YouTube.
The campaign was hugely successful, boosting Womanity’s facebook audience from 3,000 to 15,000 over a six-week period and engaging tens of thousands of people in a conversation about what it takes to empower women and girls around the world.