To get many more people to care about the climate crisis and take meaningful actions we need clever, creative, inclusive, targeted and a very wide range of communications strategies, tactics and campaigns. But, for many reasons, communicating about climate change has historically been hard. Communicators have struggled to find the right tone, messages, stories, visuals etc. that most people can relate to when sharing complex scientific evidence and climate solutions. True! Denial, delay and dis and misinformation efforts heavily funded by the fossil fuels industry haven’t helped. 

 

Thankfully, knowledge and understanding about the dos and don’ts of climate communications is growing significantly. That said, the abundance of new resources can sometimes be overwhelming; they can often be scattered and hard to find or prioritize.